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Every August, Edition Plastic Surgery celebrates what we call BreastAugust—a month-long recognition of breast surgery achievements, patient transformations, and the artistry behind modern breast enhancement. But where did this tradition begin?
The story traces back to an ancient celebration called Breastivus, observed as early as the 9th century AD by Canadian Native Americans in what is now Eastern Quebec. These communities dedicated the entire month of August to celebrating all things breast-related, shedding their heavy winter garments to mark the season's warmth.
Naturally, there was much rejoicing.
The Renaissance Gap
Unfortunately, Breastivus disappeared during the Renaissance period, lost among the cultural shifts and changing priorities of the era. The celebration remained dormant for centuries, existing only in fragmented historical accounts.
Dr. Schwartz Revives the Tradition
In 2016, plastic surgeon Robert Schwartz—a former Canadian resident—recalled reading about Breastivus during his tenth-grade studies with Mrs. Guedon. Inspired by this historical connection, Dr. Schwartz decided to revive the celebration with a modern twist.
He renamed it BreastAugust and expanded its purpose beyond historical commemoration. Today's BreastAugust celebrates the evolution of breast surgery techniques, honors patient journeys, and recognizes the artistic skill required for natural-looking breast enhancement results.
Modern Breast Augmentation Evolution
While ancient celebrations focused on natural appreciation, modern BreastAugust acknowledges how far breast surgery has advanced. Today's breast augmentation procedures offer unprecedented safety, natural results, and personalized approaches that would have seemed impossible centuries ago.
From silicone and saline implant innovations to advanced surgical techniques that minimize scarring, contemporary breast enhancement represents a sophisticated blend of medical science and aesthetic artistry.
The BreastAugust Philosophy
Dr. Schwartz's revival of this tradition reflects a broader philosophy: celebrating both the historical significance of body enhancement and the modern techniques that make safe, beautiful results possible. BreastAugust serves as a reminder that the desire for breast enhancement has deep cultural roots while acknowledging the remarkable surgical advances of our time.
Each August, Edition Plastic Surgery uses this month to educate patients about breast lift procedures, share success stories, and demonstrate how personalized surgical approaches create results that honor both patient goals and natural anatomy.
Frequently Asked Questions
What is BreastAugust?
BreastAugust is Edition Plastic Surgery's annual celebration honoring breast surgery advancements, patient transformations, and the historical appreciation of breast enhancement dating back to ancient Breastivus celebrations.
How does Dr. Schwartz's Canadian background influence his practice?
Dr. Schwartz's Canadian heritage connects him to the historical Breastivus tradition, inspiring his commitment to combining cultural appreciation with modern surgical excellence in breast enhancement procedures.
What modern breast procedures does Edition offer?
Edition Plastic Surgery provides comprehensive breast enhancement services including breast augmentation, breast lift procedures, and combination surgeries tailored to each patient's unique anatomy and aesthetic goals.
Dr. Schwartz's revival of BreastAugust demonstrates that the best surgical practices honor both historical traditions and cutting-edge medical advances. Ready to explore your breast enhancement options? Schedule your consultation to discover how modern techniques can achieve your aesthetic goals.
Related Procedures
Questions about this procedure? Dr. Schwartz will give you a direct, honest answer at your consultation.
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